Our identity

Recently established between Paris and Lille, the Icon Auction auction house is run by auctioneer Audrey Sadoul. Icon Auction is at your service to estimate and appraise your artworks and objects in anticipation of selling them in an auction. Audrey Sadoul also carries out inventories at your home, in the Paris region, Lille, in Belgium and in the south of France.

Our auctions, organised several times a month, are held at Drouot and Lille. In order to reach an audience of connected and international buyers, these auctions are broadcast live on the Drouot and Invaluable websites. Some sales, totally dematerialised, are organised online on Drouot digital.


We are responsive:

The Icon Auction auction house is committing to answering to online estimate requests within 48 hours.
Subject to the payment of buyers following the auctions, Icon Auction is committing to paying our sellers within 15 days after the sale.

We are flexible:

Located between Lille and Paris, the Icon Auction auction house is at your disposal to appraise your goods in these cities and their surroundings, in our offices or at your home.
Icon Auction auctions are held in Lille, in exceptional settings, and in Paris, in the historic Hôtel Drouot.
Our team will suggest you to include the lots that you entrust to us in the most suitable auction.

We are visible:

Icon Auction takes particular care to highlight the objects and works that you entrust to us in its sales catalogues. Each lot is detailed, described and photographed by our professional photographer in order to reveal all its value, rarity and uniqueness. Advertising, press and digital communication, distribution of sales catalogues by email to our customers (buyers and sellers): we make every effort to inform as many buyers as possible.
An exhibition is organised the days preceding the auction: buyers can see the work that interests them or try on the garment or accessory they have spotted.
In addition to these traditional communication channels, we publish our catalogue online on recognised auction sales platforms: Drouot Digital and Invaluable. Icon Auction also uses social networks to promote upcoming sales: they are a great way to reach a new type of buyers that are sensitive to art and the art of living.

We are trusted players:

The auctioneer exercises a regulated profession and as such, has a duty of probity. He then acts in complete confidentiality, but also with transparency, always in the interest of the seller who entrusted him with his property.
As we sign the mandate to sale, we advise you on a reserve price – minimum price under which we do not sell the object.
The regulation of auctions in France provides the necessary guarantees and the assurance of a supervised collaboration with our sellers. It is therefore with confidence that you can contact Icon Auction to sell your goods.

We advise you :

Audrey Sadoul is at your disposal to advise you on how to sell and buy well.
She receives you in complete confidentiality at her office or in another location, in Lille or Paris, at your convenience.

We are an actor of circularity:

We have a strong environmental conscience. We are convinced that auctions are an actor of sustainability and circularity.
Objects go through the ages and are handed over from generation to generation, from a collector to another. We want to participate in the transformation of the fashion and furniture industry and build a sustainable future.